Asda x ITV Weather

Asda wanted to drive excitement and buzz around their Christmas 2019 ad, which was about two children capturing the Northern Lights into a jar and sprinkling it over the town to create some Christmas magic!

I came up with the idea of sprinkling that Asda magic across ITV; teasing the ad and driving viewers to tune in to launch of the 60” spot. From continuity spots that showed the Northern Lights over Emmerdale, to ITV Weather reports where Alex Beresford told viewers that something magical is in the air; it all pointed to the 7:30pm Asda ad, which was introduced with a bespoke Proudly board, with two versions of all assets for ITV and STV.