Lucozade Sport: World Cup ‘18

As sponsor of the England Football Team, Lucozade Sport wanted to have a presence and share of voice during the World Cup Tournament.

I led the social and digital assets during this period; being as reactive to the tournament as possible. I came up with the “Hurricane” ad to drive excitement of the upcoming match and drive association between Lucozade Sport & ambassador Harry Kane. We worked reactively with MediaCom to push this asset out nationwide, which achieved a lot of press coverage.