Listerine

WINNER: CAMPAIGN MEDIA AWARDS 2025 - PARTNERSHIPS UNDER £250K

Listerine briefed Secret Media Network to drive awareness of their powerful mouthwash and how it’s more effective than flossing. Inspired by #CleanTok and satisfying cleaning content, I came up with the idea to jet wash iconic buildings in partnership with our Secret cities: London, Glasgow and Manchester, to showcase not only the power of cleaning, but the message of protection and restoration to a community that cares. Each clean was commemorated with a Listerine ‘plaque’.