You’ve Met Your Match with AutoTrader on ITV

Leveraging ITV’s entertainment & dating credentials, I created the concept of a dating-show style ad in response to an AutoTrader’s campaign brief, "Britain's Biggest Matchmaker".

I wrote the 6x scripts for the partnership, whereby ITV talent (Emily Atack, Micha Richards & Stephen Mulhern) list the niche things they are looking for in their "perfect match", which then turns out to be about a car. We tapped into our ITV Village to create the biggest survey we've ever done; creating stats that I then used in each creative to strengthen the matches.
I assisted the Director and Producer to deliver my vision - from the design and look and feel, right through to the post production and final delivery.
Fab team effort: ITV Creative, ITV Regional Creative team, Producer Noni Couell and Director Mick Arnold.