Lucozade Zero x Love Island

Lucozade Zero coupled up with Love Island to drive awareness & relevancy with 16-34’s.
This was the business's first ever in-house, 360 campaign, and I was the creative lead on the partnership; identifying our strategy, leading the look and feel of the campaign, planning 360 creative comms, managing the team to deliver all assets, even writing the TV script and co-directing the shoot.
I really pushed my vision for creative consistency across all assets to drive maximum impact.
+40% net sales in July vs. 2017. Featured “Ad of the Week” in The Grocer.