Lucozade Energy: Find Your Flow

Lucozade Energy repositioned the brand under a new campaign, “Find Your Flow”. Flow is that good energy feeling you get when you're doing it all, and you're doing it well.
I was the copywriter for the DOOH, writing relevant ads for contextual busy locations at rush-hour times, and led our creative agency to develop social content that brought to life the feeling of flow in mesmerising & humorous ways. I also led our Unstoppable Bottles ad, which promoted our sampling activation in London tube stations whereby consumers could tap their bottle to open the barriers, helping their commute flow. This content gained 34.6m views.