The Unite Before Christmas

PHE (Public Health England) came to ITV with a brief to support & amplify their latest “Winter Vaccinations” ad campaign, ‘Get Vaccinated, Get Boosted, Get Protected”.

I came up with an idea that involved all broadcasters; a united message from all of us, encouraging the public to get their flu and Covid-19 booster jabs so that the nation can enjoy Christmas together this year.

I was the creative lead on this project; selecting clips, VO artists and the visual design for the 10” ads that are “stitched” onto the NHS 30” ad.