ITV Should’ve Gone to Specsavers

Gold - Promax UK Awards 2022 : Best Brand Partnership
Gold - Media Week Awards 2022 : Media Idea over £250K

The objective of this partnership brief was to drive fame for Specsavers and the relaunch of their campaign, by showing that ITV "Should have gone to Specsavers".
Our response was a cross-broadcaster stunt with Channel 4, whereby our continuity announcers misread the script and end up saying each other's shows - a media first for both broadcasters and one that got the campaign shortlisted for a 2022 Cannes Lion in the Media category.
I led the creative delivery of this project, as well writing all of our ad spots for ITV & STV.