Oral B x The Only Way Is Essex

When Oral B gave us a brief around their product “3D White Luxe”, I immediately thought of The Only Way Is Essex. Not only was the show a perfect brand and audience fit, but the 10th Anniversary series was up for sponsorship.

I created a campaign which really sweat the license; an ad in airtime, product placement, branded content, talent, social, and licensing with an in-store activation. We achieved fantastic results from the Sponsorship Effectiveness Study, such as an increase in brand awareness, saliency and recall.