People’s Postcode Lottery x Emmerdale

People's Postcode Lottery gave us a BIG brief; to celebrate & showcase the huge range of charities they support, thanks to their players.
Taking inspiration from their famous 'knocking on doors' ads, I came up with the concept of an advent calendar-style ad, whereby PPL knock on (and open) a new door a day, revealing a different charity and treat behind each one. PPL recently became headline sponsor of Emmerdale, so using this location tied in beautifully with their existing comms.
We got big talent on board to give away weekly ITV prizes related to the charities' themes, plus 1000's of pounds worth of additional prizes; all supported with an extensive digital package to ensure we reach all ITV viewers.