Leon’s Secret London Breakfast Hack

To drive awareness and purchase of Leon’s fantastic breakfast deals in their London outlets, we tapped into our on-the-go Secret London audience and encouraged them to start their day right with some good and fast food. Across social and editorial, we created authentic inspirational content around how to make the most of your morning (including a Leon breakfast), utilised our best performing formats, such as Instagram polls, to drive engagement, and we even created our own Secret Breakfast Hack discount code to drive urgency into store.
For a relatively small budget, we were able to get maximum results due to the size and engagement levels of our audience.

Results:
1.8M Impressions Delivered  (194% of KPI)
31.5% Engagement Rate (13% benchmark)
Leon saw an increase in breakfast orders for the duration of our partnership