Pepsi’s 125 Diner

Pepsi came to Fever with a desire to create an immersive fan experience in NYC to celebrate the brand’s iconic legacy for their 125th anniversary, so we leveraged our entire Fever ecosystem to bring the Pepsi 125 Diner to life.
We used Fever Originals to conceptualise and build the experience, Fever Marketplace to sell the tickets, and our Secret NYC channels to promote and drive awareness of the diner.
With 17,000 on the waitlist, a completely sold out experience, and reaching millions across the world with this unique experience, the brand are looking to scale up and take the diner on the road!